# identity.md

## Organization Overview
- **Company Name:** Charlotte Max Designs
- **Mission:** To share a love of vintage lucite handbags and clutches.
- **Company Structure and Legal Entity:** A design company specializing in vintage lucite handbags and clutches. Legal entity details forthcoming.
- **Founded Date and Location:** Founded in early 2013. Location details forthcoming.
- **Size and Scale:** Operates through online sales, trunk shows, and select boutiques and museum stores, indicating a growing presence in the retail market.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Michelle Morgan Lockhart, Founder (https://charlottemax.com/pages/about-us)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Driven by a passion for vintage design and quality craftsmanship, focusing on unique lucite handbags and clutches.

## Operations & Structure
- **Business Model and Operational Approach:** Multi-channel retail model, offering collections online, at trunk shows, and through partnerships with select boutiques and museum stores.
- **Location(s) and Geographic Presence:** Operates online globally, with physical presence at various trunk shows and through retail partnerships in select boutiques and museum stores.
- **Key Partnerships and Affiliations:** Affiliated with select boutiques and museum stores for retail distribution.